BIXI: Montréal's Innovative Public Bike System

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Case Details:

Case Code : OPER077
Case Length : 19 Pages
Period : 2007-2009
Organization : Stationnement de Montréal
Pub Date : 2009
Teaching Note :Not Available
Countries : Canada
Industry : Public sector

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

"It's not for long trips. You ride it and you return it, and [for] the first half hour there's no charge,"⁵ said Gérald Tremblay, Mayor, Montréal, describing the functioning of the system in brief.

The project, the first such in Montréal, was part of Stationnement de Montréal's initiatives to improve the overall transport system and encourage more people to use public transport.

In October 2007, the city of Montréal put forth its transportation plan called 'Reinventing Montréal,' which was an attempt to develop public transit and improve the overall mobility in the city.

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The development of the BIXI public bike system (Bixi) was an effort at fulfilling the overall vision of the transportation plan.⁶

Excerpts >>

5] "Montreal Unveils Ambitious Bike-Rental Program," www.cbc.ca, September 22, 2008.

6] "Montréal in Action," http://ville.montreal.qc.ca.

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